50 Latest Mother’s Day Spending Statistics For The UK (2024)

There is nothing like your mother’s love and cooking! These UK Mother’s Day spending statistics reveal how we like to splurge on the celebration of motherly love.

UK Mother’s Day Spending Statistics

1. In 2021, Mother’s Day spending was expected to reach £1.34 billion in the UK. (Statista)
2. Mother’s Day spending increased to £1.6 billion in 2019 but fell by over 25% in 2020. (GlobalData)
3. In 2008, British shoppers also spent a whopping £1.6 billion on Mother’s Day. (British Retail Consortium)
4. Sales on Mother’s Day in 2022 jumped by 164% compared to the previous Sunday. (Wunderkind)
5. 4% of consumers spent less money on Mother’s Day due to economic uncertainties in 2022. (Keylink)
6. Yodel’s research showed most people (34%) spend between £20 and £30 on Mother’s Day gifts. (Yodel)
7. Another study revealed that men typically spent £41.14 on Mother’s Day compared to £28.97 spent by women. (Mintel)
8. Earlier studies found that men aged 16-24 were the biggest spenders on Mother’s Day, spending an average of £30.39 on treating their mum. (Serenata Florists)
9. On average, women aged 16-24 spent £22.09 on Mother’s Day. (Serenata Florists)
10. Over 70% of Brits admit to buying a gift on Mother’s Day. (Real Business)

UK Mother’s Day: Most Popular Gifts

11. In 2021, the most popular Mother’s Day gifts were: greeting cards (72%), flowers (68%), special outings (49%) and gift cards (47%). (Truly Experiences)
12. Flowers are typically the most popular gifts amongst Brits, with one survey showing 48% of adults buying flowers for their mums. (Serenata Florists)
13. Flowers are usually followed by chocolate 41%, house plants 24%, jewellery 24%, and vouchers or gift cards (20%. (Serenata Florists)
14. In 2021, half of UK men and women bought gift cards for mums. (National Retail Federation)
15. Approximately one-third of people gifted subscription boxes for their mums in 2021. (National Retail Federation)
16. Courier service Yodel said it made a record-breaking 228,000 deliveries on Mother’s Day in 2019. (Yodel)
17. 65% of shoppers say they’d like to buy more eco-friendly gifts. (Savvy)
18. 15% of shoppers say they prioritise affordable presents on Mother’s Day. (National Retail Federation)
19. 67% of Brits feel Mother’s Day gifts are unimpressive and lack inspiration, with more than half saying they’d spend more on better gifts. (Savvy)
20. 56% of surveyed Brits say the most important factor in picking Mother’s Day gifts is enjoyability and uniqueness. (GlobalData)
21. Almost half of 18-24-year-olds said they would buy a Mother’s Day gift they see on their social feed. (Savvy)
22. Under a quarter of men’s purchases (24%) were impulsive, compared to 18% of women’s. (Mintel)

Mother’s Day Spending: Where Are We Shopping?

23. Since the pandemic, online Mother’s Day purchases have grown by 3.6% (in 2020. (Research and Markets)
24. 68% of shoppers under 35 said they would buy Mother’s Day gifts online in 2022. (Savvy)
25. In 2021, 34% of Mother’s Day purchases were online, 28% in department stores and supermarkets, 26% in speciality stores, such as jewellers and florists, and 34% in small businesses. (Truly Experiences)
26. Online sales jumped by 80% on the daily average on Thursday, 17 March 2022, leading up to Mother’s Day. (Wunderkind)
27. 78% of Brits said in a 2022 survey they’d want to support small local retailers on Mother’s Day. (Savvy)
28. Deliveroo said its sales increased by 80% on Mother’s Day in 2021. (Deliveroo)

Mother’s Day: Experiences & Eating Out

29. 2% of Brits said in a survey that the most popular activity on Mother’s Day is visiting mum! (GlobalData)
30. One-quarter of parents with children over four planned to visit their grandparents outdoors for Mother’s Day in 2021. (Parent Ping)
31. In 2019, during the COVID-19 pandemic, 29% of consumers visited their mothers instead of spending money on gifts. (Keylink)
32. Over a third of Brits participate in food-related activities on Mother’s Day. (Reach Solutions)
33. In 2022, 64% of people said they would celebrate Mother’s Day with a home-cooked meal. (Savvy)
34. Grocery spending in the UK increases by 4.7% on Mother’s Day week compared to an ordinary week. (Kantar)
35. On Mother’s Day, the average meal plate ingredients cost £1.51 compared to £1.30 on average days. (Kantar)
36. OpenTable said its Mother’s Day reservations jumped by 53% in 2022 compared to pre-pandemic 2019. (OpenTable)
37. Eating out is a big thing for Glaswegians, with 46% of people planning to visit a restaurant on Mother’s Day in 2022. (OpenTable)
38. 33% of Brits said in 2022 they want to try somewhere new for food and drinks on Mother’s Day. (OpenTable)
39. 16% of Brits do leisure-based activities on Mother’s Day. (Reach Solutions)
40. In 2022, shoppers planned to spend £163 million on experiences such as spa days and afternoon teas. (Savvy)

What Do the Mums Say?

41. One-third of mothers say they’d like to receive gift cards for the special day. (RetailMeNot)
42. You shouldn’t pick just any chocolate, as over one-third of the UK’s women say to be adventurous with their confectionaries, preferring unusual or trendy flavours. (GlobalData)
43. Mothers would like to receive handwritten cards for Mother’s Day (48%), with 11% looking to be pampered at a spa. (YouGov)
44. 77% of women expect to send or receive handwritten greeting cards on Mother’s day. (YouGov)

Mother’s Day: What Do Brits Think?

45. Mother’s Day is the fifth most popular holiday in the UK. (YouGov)
46. The UK shares the fourth most Mother’s Day posts on Facebook. (Facebook)
47. 83% of Brits still consider the holiday an important celebration. (Keylink)
48. 43% of Brits think Mother’s Day is a ‘proper’ holiday to celebrate. (YouGov)
49. 73% of people feel Mother’s Day has become too commercial. (Keylink)
50. For 52% of Brits, the celebrations are only due to the pressure exerted by commercial entities. (YouGov)